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How to Crush Making Content for Instagram and LinkedIn | Meeting in Los Angeles, 2018

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Micro fucking content written know your audiences you got your prospectus TV shows killing it the thing on the entrepreneur OTT yeah more important what’s the what’s the two hundred thousand let me see a real I mean it’s super fun for me to look at this because it’s so like the model yeah like it feels so first and foremost you’re not putting up enough content like like yeah I don’t know it’s I don’t like first and foremost this is one day ago the next piece is four days ago in three days without posting like I’m posting for actually I’m a little down and I’m upset about and we’re like truck like we’re like like eight step for the last 45 days I’ve gone away from my four times a day five times a day to two or three a day you’re posting once every three days in that example I think you aren’t posting it up let me tell you something that’s super important that we’ve come to realize the micro contents more important in the macro content you’re producing are you producing a blog right don’t put the vlog on the pedestal put the pieces of content from the daily vlog on the pedestal it’s a reverse right 100% the five or six magic moments all you know right now we’re like in this really realizing it’s sage so we’re having a lot of fun because we keep looking at each other because every time we have a moment which used to be a good scene from the blog we know is going to be a separate video I mean I had a I had a video from me and yg the rapper that got million views on on Instagram that like the blog got 29 thousand views for the whole episode so so if you want I G I mean it’s a couple things couple of things to talk about first I think everyone’s getting sucked into IG period meaning it’s so cool it’s showed the platform but like look not everybody’s gonna over index on IG like IG is you know for example I would like to see you put out four pieces of content a day on LinkedIn you will impact your business way more if you do that for what I’m seeing first and foremost it’s a volume game number two I think you um I think you are mailing in the copy too much so I think one of the miss in the market right now is people are mailing and copy because it’s also visual you’d be blown away how much I believe real good cop I mean like be you heart I like that actually because sometimes it’s good to just be like but you’re kind of doing that in the content this is where you can really pontificate like I think one of the reasons why IG does so well is I you know maybe people can tell because I have no grammar skills like I write my copy and as you can see like I kind of go at my best I go there I go there I like write shit I think it matters what’s that would make sense content more contact it’s not enough volume first is like you know you’re like how do I shoot more deer it’d be nice if you shot 88 times a day not for let’s start there comma okay now you’re talking about strategy should I go to fucking tree you know volume volume volume collaboration collaboration collaboration the way to grow an IG is get to other people to co-sign you make content that brings people value other people you’ve got access right I would have a strategy on the team of athletes or business people that have big followings figure out how to get in front of that I know it is but but I would argue that I’m not so sold that IG is the best because the reality is like not and I mean this like there’s a level of like clincher in IG that is going to feel forced if you go too hard at it I’m not lucky like I don’t know what else to say I got lucky that I grew up in Edison New Jersey that I went to an all black college like I I got lucky that there was some hidden cool in me that feels authentic now that this is here I’ll be really honest if I was your business bar me like fuck that podcast IG excuse me podcasting LinkedIn podcast LinkedIn the other question is what do you want to happen I actually want global awareness and admiration and fame admiration so I geez super important to me you know I want to sign athlete like it’s really good that all these 5-star recruits all follow me now that by the time we get our bait you know when I was talking about patience because I know right now I have every 18 year old that’s a five-star recruit who’s going to come out in 24 36 months and we’ll be ready for that you know so but what the fuck are you doing right so like if you’re and like you know there’s your noble goal and then there’s your financial goal and everything has to map to that right I’m by the way a lot of my friends and I actually believe in this a lot if your financial goal enables you to use your noble goal to be just writing checks to charity then go over I’m thrilled being a businessman I don’t bring awareness to my nonprofit I do that quietly um I think the best thing I can do the world is fucking rewire everybody’s head that’s what I’m doing well I’m like I’m attacking depression and like I’m doing real shit without it being so obvious it’s getting more obvious unfortunately which which I’m not kidding makes it harder to do anyway volume is number one to many of you without knowing or in the bigger piece of content business not in the micro business d-roc used to want to make movies win Academy Awards now he’s more excited about making one Instagram chopped up video I could see I know him I know him if he makes a video that gets 17 million views on Instagram in the next four months he’s gonna be on a high for a month about it because the most we’ve ever gone there too I think right so written word written words yeah man you got you’re gonna have to go through your own process of creative ego to practicality of the world we now live in you you’re gonna be by the way you’re gonna be forced into figuring it out because it’s gonna be bad game yeah that’s the part you were forced into it now you’ve learned to love it what race is still like the longest I think you should be in the mid copy transcribing that interview with the vibe I don’t know yes yes yes yes yes that’s the one and I get it and it’s still honestly that’s the number one question people should be asking for the number one question people should be asking me is what is why and what is working for me because that’s that’s it film everything and make 81 pieces of content from it in a day and don’t do a fucking vlog I would literally not do a blog over the article on LinkedIn I mean go answer questions on Quora with your content yeah there’s so much you’ve been doing you should put this video up as much as I should because then you can leverage me you couldn’t run it against garyvee fans on Facebook yes but you don’t either protect this you mean the fans themselves they’re protective because if you try to do it just to get them to be on you they’ll fucking kill you because I made them so authentic but if you actually try to bring value and if you go in humility and be like just like all of you I love you you’re always very you’re very smart so it’s gonna be easy for you be like I also view Gary as a mentor that comes with humility they’ll fucking love you if you’re like trying to come in there like a lot of other people and trying to take their money cuz I’m giving free fucking okay so you know what I mean that’s why

If your social media strategy on YouTube, Facebook, Instagram, and/or LinkedIn is focusing on macro/pillar content like a vlog, you’re making a huge mistake. The micro content (small highlight clips) that is created from the pillar content is so much more impactful on social.

Want to learn my social media strategy? Check it out here: http://garyvee.com/GVContentModel

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Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of #VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations. Gary is also a prolific public speaker, venture capitalist, 5-time New York Times Bestselling Author, and has been named to both Crain’s and Fortune’s 40 Under 40 lists.

Gary is the host of the #AskGaryVee Show, a business and marketing focused Q&A video show and podcast, as well as #DailyVee, a docu-series highlighting what it’s like to be a CEO, investor, speaker, and public figure in today’s digital age.

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Watch the Greatest Strategy of All Time for Business Success | DailyVee 447

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How did it go oh I see it it’s bad all right next one from Binney yeah motherfuckers what’s up vlog it’s gonna be a wacky day here I don’t know how much shouldn’t be able to film not a whole lot just feels like it’s the story of Batman’s life alright let’s do a couple questions right here right now let me just give you guys a sense of what I’m doing to just to bring a little value like I’m just trying to really bring us more a little more value to the blog got a one-on-one meeting right now with somebody pretty important in business to can’t get anything here just you know classic our meeting where I’m there’s so much of what you know I know this for a long time ago somebody posted something about the blog and like you don’t do anything you know like what the fuck you just travel around and like have meetings and like fuck you when I was like I’m just laughing about this next meeting to me an hour meeting it’s gonna be a meeting it’s be a relationship building its power brokering it’s a you know just who do you think is smart who do you think is doing interesting things actually I think we were able to show a little bit of this meeting which is nice because now I gave her a huge DAP so just like who do you think smart who do you think’s doing interesting stuff and that is worth your hour because you might be able to provide that person value and then that’s in the ethos and Karma’s practical for me there’s no bigger strategy on earth then provide as much value as possible to everybody and then there’s an extra kicker if you can provide value to the 3 to 4 percent of the winners in society without any expectation because you understand if somebody’s a three to four percent winner in society their whole life as somebody who lives that life and like to think that he’s getting into that zone every single meeting is somebody asking you for something so the off-speed pitch the complete curveball if I could spend more time having meetings with people that are playing at the top three four percent of the world in their crafts and genres that I’m interested in and the entire meeting is me providing value for them well then I would be set for the next five decades in my career so that’s that it’s nice little rant on that and then I have a meeting at Apple Shh and then I have who go to vaynermedia LA meet with a bunch of one-on-ones and catch up with people and then I’ve got a meeting with Shh and then I’ve got a meeting with Shh one meeting is with some other taste makers and other ones with potential client none of it can be shown so let’s get into the QA all right first one from Linda dawn mm-hmm hey Linda when you know your day is going to be crazy how do you mentally prepare yourself for it every day of my life is crazy um I’m busy and if you mean crazy like look that’s not fair all my days are crazy by regular standards but above and beyond for me like everybody’s got their baseline you know just uh to me I I use perspective when I’ve got to do things that I’m not looking forward to like going to the dentist is for me like crazy you know you know things like that so just perspective you know like I could be terminally ill it’s kind of where I go somewhere people I care about could be terminally ill so just putting things in perspective like you know I also think that you’ve made your bed you’ve signed up for this like I hate when people do well or complain about shit when it’s the infrastructure they’ve created for themselves like you’ve picked that job you decided to start this startup you signed with that manager you decided to create this business you’ve decided to put yourself out there like I’m a big fan of I’ve signed up for it so I got to eat it that’s next one from Laura Alisa what are your thoughts on content marketing and also what marketing strategy for major businesses do you see in most successful considering the generation and current I’m just telling the person I’m 10 minutes late one more time named flora flora what are your thoughts on content marketing and basically what’s the best marketing strategy for major businesses to do into this generation I mean I think content market content is the variable of success so I think it’s oxygen I mean I don’t think if you’re not producing content you’re not relevant now content can be broken down a lot of ways a lot of people a lot of businesses back to your question are making content in the form of commercials and marketing I think that’s a bad idea for the most part I think there’s a new age of content that can be produced that is far more storytelling compelling don’t make a commercial make a movie trailer to sell your product that kind of thinking so I think every business needs to think more like a media company I hae a Volvo needs to think more like ESPN Conde Nast you know CBS News Steven Spielberg than they need to think about making a Volvo commercial right so I think that a what do I think about it I think it’s the cost of entry of success in today’s environment if you make it in the form of content and information entertainment not in the form of a commercial or a sales pitch that is the biggest differentiator and that’s how I think about it you should start a podcast for a million dollars instead of spending a million dollars in radio ads and that’s where big businesses are getting caught hi sorry thank you come on thank you oh listen you got you got my back here I’m happy to help all right nice to meet you man take care of it it was cool right so I found three that are kind of weird let’s do it cool house the first one for Christopher by the way blog I’m so pumped up about this like I literally think this can become the vlog like backseat answers alright go ahead Christopher um is there any strategy for farmers other than direct marketing meeting produce my family raises commodities like corn soy beans etc margins suck and it feels pointless or current ROI of such a huge investment love this nerdy question big shout out to all the farmers that have been such a foundation of this incredible country but the world evolves right and so farming wants the technology industry of our society no longer to your point brother what’s his name again Christopher Chris Christopher I get it and so here’s what I would say if I was the son of a farmer um was that mine was that my head Pete if I was in that game who’s that my head piece about yeah let’s leave this in the vlog I think it’s really funny anyway Oh bro if I was in that business I would start small and I would start a brand right like if you’re producing corn all right if you’re producing corn like four carrots or cabbage like start a very small direct-to-consumer brand in that space make the capital investment to those those kind of business models so yeah I think that there’s an incredible opportunity for you in starting a very small direct consumer brand call it Christopher’s corn like Bobbie Robbins beef jerky and away you go and so yeah I think that’s the strategy like started direct to consumer consumer packaged goods foods brands started very small make a thousand bucks the first year I don’t care eventually I may eventually you could become Jolly Green Giant if you do it right you’re making this stuff the margin is with the people that know how to market it and sell it figure out how to build those capabilities start small farm stands and Shopify in Amazon and take it from there how did it go oh I see it it’s bad all right next one from Binney yeah motherfuckers all right can you ask Gary any advice for me publicly door-to-door sales specifically I’m secure sorry first of all babban you were evolving into a great teammate these are great niche questions that don’t normally get answered and this is the this is the foundation of back seat answers with Gary any back seat answers BSA well you know I think that there’s a lot of thoughts I have one door-to-door sales men you know I think doing your homework is very important so for example if you know that you’re gonna be in Edison New Jersey and that’s where you sell I would go to Twitter and search Edison New Jersey and see what people are talking about you know if somebody if somebody says Sam darn ‘old yeah like I would have when I was in Edison New Jersey when you roll up and you make a darn old reference or you deliver a Sam d’Arnaud t-shirt or something that nature I think people could use Twitter search in the radius that they’re selling door-to-door some people may think it’s creepy but you start with like hey I’m a I’m an you know if you do to do hello hey I’m a New Wave door-to-door salesman I use Twitter to make it awesome I saw that you’re a Jets fan here’s a little Sam darn old t-shirt you know but now you’re home security sucks like that just wild that’s different you know now you may get the mom who answers the door and she doesn’t know what you’re talking about the Twitter thing but like look technology has allowed us to know more about the people we’re selling to I think one door-to-door sales even the people that win the most have humility you know I would if I was door-to-door sales today I would knock and I would say look I know you don’t want me here you’re busy very simply I think you’re overpaying for your home security like something that would be literally my pension so I think door to door does too much sizzle and not enough steak this is like hey you know I would go reverse brother I would go humility be like I know you don’t want me here you’re busy I appreciate you even opening the door you’re overpaying for your home security system fuck technology that just door-to-door sales my fucking concepts more humility less hyperbole last one this guy runs a snake breeding business if you ran that business how you are good I would make a ton of content if your snake breeding you fuckin won in today’s world like visual content for days like just incredible I would also run heavy heavy ads on YouTube pre-roll based on google searching so people searching snakes snake breathing then they go watch a Gary Vee video but the first three seconds is a snake breeding video and you’re into that pre-roll YouTube based on search query capabilities on YouTube is one of the incredible ad products in the world and how they recommend that you do that if you’re a snake breeder if I bought the company tomorrow and have the bucket of money for two videos one anthem video the way you wanted it one the way I wanted it a one-week or wherever else and social media ads to drive business and and the pairs that we’ve allocated to the influencers if they all started at the starting point that we are at now I would probably take 50 cents on a dollar from all the other buckets and put it into giving out Morse to post on Instagram because I genuinely believe that would sell the most amount and build the most amount of brand give me the the actual number I will personally Wednesday night with with my team put all these ideas over a four hour period line by line for two pop-ups when he comes through like literally lying for line like you know for podcast integration because I’ll hit up like I will literally line by line breakdown the most comprehensive Culture Media plan you’ve ever seen I just want to make sure that I have every dollar and that when I give it to you those were the dollars and then all you’ll have to do is say yes or no and then we can fucking roll yep yep how are you good hey oh hey what’s up Judy well I’m gonna start because I don’t want to hold up too much time so thanks for getting together hello I have a couple announcements that I want to walk through and then let me just hang for ten minutes and maybe ask any answer any questions anybody may have on any of the things going on so we have some pretty exciting announcements

Producing good content on a consistent basis is the best marketing strategy for businesses in this generation. Content marketing is smart because content is the currency of the internet – if you’re not putting out content, you’re not relevant. By the way, I’d love to hear from you guys on what you think about this Q&A format living in DailyVee. Please let me know!!!

Quick shoutout to two influencers, Leenda Dee & Laura Elisa, for two of the questions featured in this video 😉
Leenda – https://www.instagram.com/leendadavenue/
Laura – https://www.instagram.com/lauraelisa/

Thank you for watching this video. I hope that you keep up with the daily videos I post on the channel, subscribe, and share your learnings with those that need to hear it. Your comments are my oxygen, so please take a second and say ‘Hey’ ;).

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Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations. Gary is also a prolific public speaker, venture capitalist, 5-time New York Times Bestselling Author, and has been named to both Crain’s and Fortune’s 40 Under 40 lists.

Gary is the host of the #AskGaryVee Show, a business and marketing focused Q&A video show and podcast, as well as DailyVee, a docu-series highlighting what it’s like to be a CEO, investor, speaker, and public figure in today’s digital age.

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Google +1 Button Guide

I’m Tom Howlett, and one of the key changes I’ve seen in 2011 is the Google +1 button. The Google +1 button was introduced in March in the USA and in June in the UK. This was Google’s answer to the Facebook “like” button, which was introduced in 2010. This gave users a chance to click the button if they liked a particular web page or felt it was worth sharing. Webmasters could also add the button to their own websites if they wanted to. At the time, visitors using Google could see how many +1s a site had within the search engine result pages. They could also see how many +1s a site had when viewing a particular web page, and this would show roughly how popular that site was. Syncing with people’s Google profiles, it would also highlight sites that they had liked. So since this introduction, Google+ has been released, which is Google’s own social network.

This has made the integration of Google +1 button much more social by adding the ability of sharing the web page directly with people in your social circles. Search engine results now display pages that your friends have liked, which make using the Google search engine much more socially driven. Of course, this is only available for people with a Google account and will have little effect on the large number of people who browse Google without being logged in. So what effect has this had for website owners? The presence of the +1 button on Google results and different web pages may influence web users slightly. A high number of +1s may suggest that a site is particularly useful or even entertaining and could act as a trust signal when people are browsing the Web.

This could influence the amount of people who click through to your website. It could also increase the amount of traffic you get by receiving traffic via Google+. Google may also use the +1 data to influence the quality of their search results, which could have an impact on rankings. However, this isn’t likely to override any other important ranking factors. The +1 button is bound to be a key driver next year. For more information as the +1 develops, visit Koozai.com or any of the social profiles below. .

http://www.koozai.com – 2011 saw the introduction of the Google +1 button as a new way of sharing content socially. This video looks at the impact of this button and how it could impact the search results we see.

For more information visit http://www.koozai.com

Dock To Dish, Innovating Sustainable Fishing | UPROXX Reports

Or it’s wide open or there’s very little management or there’s bribes or there’s… We call it IUU fishing. It’s Illegal, Unregulated and Unreported and that’s not to say, as a blanket statement, that all foreign fish is like that, but there are many hidden costs of the cheap seafood that you’re buying, when you buy from overseas. ERIC: Whatever you want to call it, it is very little management.

Let’s not even go into, like, how much fish they’re pulling out. Dock To Dish L.A. works directly with the local sustainable fisherman in the Santa Barbara area and we bring the fish directly from the fisherman to the top chefs in L.A. She lets the fisherman pretty much decide what they’re going to catch and then the restaurant, they’ll figure out a way to give them to people that they’ll enjoy. It’s impossible to predict what’s coming through the door. A fisherman of mine will head out for one type of fish, say, yellow tail or white sea bass and come back with halibut instead and that’s just the fisherman adapting to the conditions and what’s readily available in our own backyards. SHEN: It really allows you to sort of spread the fishing out over a number of different species instead of just hammering the same species in the same place all the time. I can tell any of my participating fisherman that whatever they find when they go fishing is something that I have a market for now.

Oh, what do we got? SARAH: All of the boats that we work with are owner-operated vessels, which essentially means that the person fishing the resources is the person who owns vessel and who’s on the vessel on a constant basis. SHEN: The boat we were just on this morning, Eric built pretty much entirely by himself and I think that’s a pretty common thing, for a fisherman to want to have their hands into every aspect of their profession or their hobby. Our boat is named the Unacceptable Risk.

SARAH: So I’ve known Shen and Weiman for a really long time. In fact, when they were 13-years-old, they were volunteers in the sea urchin lab that I was managing at UCSB. And what you do is you put a loop…. SARAH: So Eric Hodge has really taken Shen and Weiman under his wing and educated them about sustainable fishing, about the regulations and rules. I just graduated from Berkeley. I just graduated from UCLA. WAIMAN: My degree is in mechanical engineering. SHEN: Yeah, same thing. We were both mechanical engineering. I’m eight minutes older than Shen. We started fishing when we were about, probably like, six years old. Our dad, actually, also really loves fishing from when he was a child. SARAH: Instead of the industrialized seafood system, which is really 10 to 15 people touching your fish from the fisherman all the way to the market or to the restaurant or to your plate, I wanted to be that one source. I would say that industrial fishing, in general, even if you want to have sustainability in mind, your decisions end being mostly financially driven versus what’s actually good for…for the ocean or for your fellow fisherman, stuff like that.

Connection to the resource and the management and stewardship of that resource is lacking. How many pounds we got, 25, 30? Woo. There’s so many steps between the person catching the seafood to the person eating the seafood that inevitably, it’s going to be misrepresented at some point. Dock to Dish for me is, like, there’s so many benefits, right? The fish is so fresh, it’s ridiculous. Like, this fish is moving around in this cooler, alive right now. Inevitably, after every single Dock to Dish delivery, the fisherman are asking me what the chefs thought, how they served it, what they did with the fish. They want to see pictures. They want to see photos. They wanna meet the chef. They wanna take the chef fishing. Like, this is an integration of a community that has long been separated and we’re bringing it all back together. I think supporting our local American fisherman is absolutely the most important, most sustainable move you can make.

From the fisherman to the chef, Dock To Dish is innovating sustainable fishing.